Author: Alycia de Mesa
Edition:
Binding: Hardcover
ISBN: 0230201792
Publisher: Palgrave Macmillan
Features:
Edition:
Binding: Hardcover
ISBN: 0230201792
Publisher: Palgrave Macmillan
Features:
Brand Avatar: Translating Virtual World Branding into Real World Success
Brand Avatar is a look at business and branding strategies within the Internet's latest phenomena of virtual worlds. Search and download computer ebooks Brand Avatar: Translating Virtual World Branding into Real World Success for free.
author alycia de mesa format hardback language english publication year 27 02 2009 subject management business economics industry subject 2 sales marketing payment shipping rates returns brand avatar translating virtual world branding into real world success product category books isbn 0230201792 title brand avatar translating virtual world branding into real world success ean 9780230201798 authors alycia de mesa binding hardcover publisher palgrave macmillan publication date 2009 02 27 pages 20. Download Brand Avatar computer ebooks
Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.
Brand Avatar covers the emergence of virtual world web sites, the cul
Brand Avatar: Translating Virtual World Branding into Real World Success
Brand Avatar: Translating Virtual World Branding into Real World Success - Alycia De Mesa
Brand Avatar: Translating Virtual World Branding into Real World Success, ISBN-13: 9780230201798, ISBN-10: 0230201792
Brand Avatar is a look at business and branding strategies within the Internet's latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world residents use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their bran
author alycia de mesa format hardback language english publication year 27 02 2009 subject management business economics industry subject 2 sales marketing search our store by isbn asin title or author items we sell please note that we buy our books direct from publishers all brand new condition from time to time books will be reprinted on some occasions you may receive an updated version which might have an updated cover or the description might be slightly different then what is advertised buy
Brand Avatar Free
Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics
irtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics.
Brand Avatar covers the emergence of virtual world web sites, the cul
