Author: Rick Mathieson
Edition:
Binding: Hardcover
ISBN: 0814415725
Publisher: AMACOM
Features:
Edition:
Binding: Hardcover
ISBN: 0814415725
Publisher: AMACOM
Features:
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Call it the digital generation. Search and download computer ebooks The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World for free.
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World, ISBN-13: 9780814415726, ISBN-10: 0814415725. Download The On-Demand Brand computer ebooks
The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World: Rick Mathieson
The On-Demand Brand : Hardback : Amacom : 9780814415726 : 0814415725 : 01 May 2010 : Featuring insights and inspiration from top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. It presents an inside look at digital strategies being deployed by brands like Coca-Cola.
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Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media." Featuring exclusive insights and inspiration from today's top marketersas well as lessons from some of the world's most successful digital marketing initiativesthis eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social ne
The On-Demand Brand Free
Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies
