Author: Chuck Martin
Edition:
Binding: Hardcover
ISBN: 1857885643
Publisher: Nicholas Brealey Publishing
Features:
Edition:
Binding: Hardcover
ISBN: 1857885643
Publisher: Nicholas Brealey Publishing
Features:
The Third Screen: Marketing to Your Customers in a World Gone Mobile
Co-winner of the 2012 Bronze Medal IPPY Award in the category of Business/Career/Sales
With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. Search and download computer ebooks The Third Screen: Marketing to Your Customers in a World Gone Mobile for free.
payment | shipping rates | returns The Third Screen: Marketing to Your Customers in a World Gone Mobile Product Category :Books ISBN :1857885643 Title :The Third Screen: Marketing to Your Customers in a World Gone Mobile EAN :9781857885644 Authors :Chuck Martin Binding :Hardcover Publisher :Nicholas Brealey Publishing Publication Date :2011-05-16 Pages :256 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :28.95 Height :1.1800 inches Width :6.2200 inches Length :9.0600 in. Download The Third Screen computer ebooks
The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. The "third screen" - the mobile device - changes the game in an even more revolutionary way.
Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of the consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must
The Third Screen: Marketing To Your Customers In A World Go... Ebook
Buy The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.
author chuck martin format hardback language english publication year 12 05 2011 subject management business economics industry subject 2 sales marketing title the third screen marketing to your customers in a world gone mobile author martin chuck publisher nicholas brealey intl publication date may 01 2011 pages 240 binding hardcover dimensions 6 22 wx 9 06 hx 1 18 d isbn 1857885643 subject business economics marketing general description the television allowed companies to send ads directly
The Third Screen: Marketing to Your Customers in a World Gone Mobile: How to Keep Up - And Soar Ahead - In the World of M-Commerce, ISBN-13: 9781857885743, ISBN-10: 1857885740
The Third Screen Free
The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback
Now, in The Third Screen, bestselling author and digital pioneer Chuck Martin explains how the age of the smartphone is redefining the role of the consumer, clarifying how marketers must do more than send out a mass ad and hope for the best: they must
