Brand Resilience

Author: Jonathan R. Copulsky
Edition: Reprint
Binding: Paperback
ISBN: 0230392180
Publisher: Palgrave Macmillan
Features:

Brand Resilience: Managing Risk and Recovery in a High-Speed World

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. Search and download computer ebooks Brand Resilience: Managing Risk and Recovery in a High-Speed World for free.
Categories: Brand name products->Management, Branding (Marketing), Success in business. Contributors: Jonathan R. Copulsky - Author. Format: Paperback. Download Brand Resilience computer ebooks
True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash-by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage:A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work.One of your senior executives publicly blames a supp

Brand Resilience: Managing Risk and Recovery in a High-Speed World

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash--by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts emba

Categories: Brand name products->Management, Branding (Marketing), Success in business. Contributors: Jonathan R. Copulsky - Author. Format: Paperback

Brand Resilience Free

One of your senior executives publicly blames a supp