Author: Jennifer Aaker
Edition: 1
Binding: Hardcover
ISBN: 0470614153
Publisher: Jossey-Bass
Features:
Edition: 1
Binding: Hardcover
ISBN: 0470614153
Publisher: Jossey-Bass
Features:
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. Search and download computer ebooks The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change for free.
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty. *Author: Aaker, Jennifer/ Smith, Andy/ Adler, Carlye *Binding Type: Hardcover *Number of Pages: 211 *Publication Date: 2010/09/28 *Language: English *Dimensions: 8.36 x 5.80 x 0.88 inches. Download The Dragonfly Effect computer ebooks
But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. 'The Dragonfly Effect' shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four 'wings' of the Dragonfly Effect-and how they work together to pro
[ Ships Daily ] Condition: Excellent[ Underlining/Highlighting: NONE ] [ Writing: NONE ] The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (NEW!!) By Jennifer Aaker, Andy Smith, Dan Ariely, Chip Heath ISBN: 0470614153 Edition:First Publisher: Jossey-Bass Pub Date: 9/28/2010 Binding: Hardcover Pages: 240
author andy smith author carlye adler author dan ariely author jennifer aaker format hardback language english publication year 15 10 2010 subject management business economics industry subject 2 management business general title the dragonfly effect quick effective and powerful ways to use social media to drive social change author aaker jennifer smith andy heath chip foreward by ariely dan afterword publisher jossey bass inc pub publication date sep 28 2010 pages 240 binding hardcover edition
Buy The Dragonfly Effect by Andy Smith,Dan Ariely,Jennifer Aaker and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
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But no book addresses how to harness the incredible power of social media to make a difference
Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups
