Jumat, 22 Juni 2012

Brand Media Strategy

Brand Media Strategy
Author: Antony Young
Edition:
Binding: Hardcover
ISBN: 0230104746
Publisher: Palgrave Macmillan
Features:



Brand Media Strategy: Integrated Communications Planning in the Digital Era


From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. Search and download computer ebooks Brand Media Strategy: Integrated Communications Planning in the Digital Era for free.
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And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:
a the future of advertising in traditional media and how to judge
A the investment's value in today's results-driven marketing
A world
a how to get the maximum impact out of digital media,


download

Brand Media Strategy: Integrated Communications Planning in the Digital Era


From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: - the future of advertising in traditional media and how to judge t

From the new Advertising Age Series comes Brand Media Strategy, a must read for every marketer interested in increasing brand exposure while staying on budget.

From the new Advertising Age Series comes Brand Media Strategy, a must read for every marketer interested in increasing brand exposure while staying on budget.

author antony young format hardback language english publication year 02 02 2011 publishedon 2011 01 21 publisher palgrave macmillan subject management business economics industry subject 2 sales marketing book details title brand media strategy item condition new author antony young isbn 10 0230104746 publisher palgrave macmillan isbn 13 9780230104747 published on 2011 01 21 sku nu ber 00039322 binding hardback language english edition list price description thanks for looking at our listing at



Brand Media Strategy Free


And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy
He explores:
a the future of advertising in traditional media and how to judge
A the investment's value in today's results-driven marketing
A world
a how to get the maximum impact out of digital media,


download
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