Author: Judy Strauss
Edition: 2nd
Binding: Paperback
ISBN: 0130322644
Publisher: Prentice Hall Business Publishing
Features:
Edition: 2nd
Binding: Paperback
ISBN: 0130322644
Publisher: Prentice Hall Business Publishing
Features:
E-Marketing (2nd Edition)
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. Search and download computer ebooks E-Marketing (2nd Edition) for free.
A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. *Author: Dann, Stephen/ Dann, Susan *Binding Type: Paperback *Number of Pages: 474 *Publication Date: 2011/02/15 *Language: English *Dimensions: 9.60 x 7.40 x 1.10 inches. Download E-Marketing computer ebooks
This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire
Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing
Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing: Dave Chaffey
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex.
E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishin
E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishin
Categories: E-mail marketing. Contributors: Dave Chaffey - Author. Format: NOOK Book
Categories: E-mail marketing. Contributors: Dave Chaffey - Author. Format: Paperback
E-Marketing Free
This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web
*NEW - Ethics and law: An entire
