Marketing of High-Technology Products and Innovations

Author: Jakki J Mohr
Edition: 2
Binding: Hardcover
ISBN: 0131411683
Publisher: Prentice Hall
Features:

Marketing of High-Technology Products and Innovations (2nd Edition)

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payment | shipping rates | returns Marketing of High-Technology Products and Innovations (2nd Edition) Product Category :Books ISBN :0131411683 Title :Marketing of High-Technology Products and Innovations (2nd Edition)EAN :9780131411685 Authors :Slater, Stanley, Sengupta, Sanjit, Mohr, Jakki J Binding :Hardcover Publisher :Prentice Hall Publication Date :2004-07-10 Pages :480 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :104.33 Height :0.8000 inches Width :7.2000 inch. Download Marketing of High-Technology Products and Innovations computer ebooks

Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products. Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

INTERNATIONAL
EDITION
Title: Marketing of High-Technology Products and Innovations
Authors: Jakki J. Mohr, Sanjit Sengupta and Stanley Slater
Format: International edition/paperback
Edition: 3rd edition
-Want the US Hardcover edition look for isbn-13:9780136049968
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ISBN: 9780136049968 - For undergraduate and graduate courses on marketing high-tech products. Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

"Marketing of High-Technology Products and Innovations (3rd Edition), ISBN-13: 9780136049968, ISBN-10: 0136049966 by Jakki J. Mohr, Sanjit Sengupta. "

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