Author: Adrian J. Slywotzky
Edition: 1
Binding: Hardcover
ISBN: 0609607707
Publisher: Crown Business
Features:
Edition: 1
Binding: Hardcover
ISBN: 0609607707
Publisher: Crown Business
Features:
How Digital Is Your Business?
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Search and download computer ebooks How Digital Is Your Business? for free.
Categories: Nonfiction, Online social networks, Social media->Marketing. Contributors: Larry Weber - Author. Format: Hardcover. Download How Digital Is Your Business? computer ebooks
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Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.
Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business - Larry Weber
With this bold collection of cutting-edge "Harvard Business Review" articles, the magazine's executive editor explores the fundamental changes that are happening in business as a result of the Internet, digital communications, and ubiquitous connectivity.
Categories: Electronic commerce->Handbooks & manuals. Contributors: Samuel C. Certo - Author. Format: Hardcover
How Digital Is Your Business? Free
Slywotzky and Morrison show, first of all, that becoming
