Author: Merrill R. (Rick) Chapman
Edition: 1
Binding: Hardcover
ISBN: 1590591046
Publisher: Apress
Features:
Edition: 1
Binding: Hardcover
ISBN: 1590591046
Publisher: Apress
Features:
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
In Search of Stupidity is National Lampoon meets Peter Drucker. Search and download computer ebooks In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters for free.
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters: Merrill R. Chapman, Merrill R. Chapman. Download In Search of Stupidity computer ebooks
It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was prese
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition: Merrill R. Chapman
In Search of Stupidity Over 20 Years of High-tech Marketing Disasters, ISBN-13: 9781590597217, ISBN-10: 1590597214
payment | shipping rates | returns In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters Product Category :Books ISBN :1590597214 Title :In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters EAN :9781590597217 Authors :Chapman, Merrill R. (Rick)Binding :Paperback Publisher :Apress Publication Date :2006-09-26 Pages :408 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :24.99 Height :1.1000 inches Width :5.9800 inches Length :8.900
In Search of Stupidity : Paperback : aPress : 9781590597217 : 1590597214 : 02 Oct 2006 : Deals with computers/software.
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Filled with personal anecdotes spanning Chapman's remarkable career (he was prese
