Free Strategic Electronic Marketing in Managing E-Business

Author: Brad A. Kleindl Ph.D.
Edition: Package
Binding: Hardcover
ISBN: 0324013191
Publisher: Thomson Learning
Features:

Strategic Electronic Marketing in Managing E-Business

Search and download computer ebooks Strategic Electronic Marketing in Managing E-Business for free.
Taking a systems and relationships approach this text explores e business marketing It addresses the basic principles that underlie marketing and how e business marketing techniques will fundamentally change the traditional marketing process Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non linear online interactive advertising new product development and distribution processes and reliance on databases This text is suitable for both undergraduate and graduate students primarily in marketing but also in management courses. Download Strategic Electronic Marketing in Managing E-Business computer ebooks

Strategic Electronic Marketing in Managing E-Business, 9780324013191

Strategic Electronic Marketing in Managing E-Business, ISBN-13: 9780324013191, ISBN-10: 0324013191

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e

by Brad Kleindl - Cengage Learning (2003) - Hardback - ISBN 032417893X 9780324178937

Strategic Electronic Marketing in Managing E-Business Free