Author: Arthur Hughes
Edition: 4
Binding: Hardcover
ISBN: 0071773487
Publisher: McGraw-Hill
Features:
Edition: 4
Binding: Hardcover
ISBN: 0071773487
Publisher: McGraw-Hill
Features:
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer. Search and download computer ebooks Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program for free.
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, ISBN-13: 9780071773485, ISBN-10: 0071773487. Download Strategic Database Marketing 4e computer ebooks
He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."
-Ken Magill, Publisher, The Magill Report "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program."
-David Horwedel, eCRM Program Manager, Dell
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author arthur middleton hughes format hardback language english publication year 01 01 2012 subject management business economics industry subject 2 sales marketing strategic database marketing 4 e the masterplan for starting and managing a pr author biography arthur m hughes is the founder and vice president of the database marketing institute ltd and a senior strategist at silverpop he has designed and maintained marketing databases for fortune 500 companies and other organizations for the pas
Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing
Providing the most current marketing theories and strategies for 15 years 'now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketingnow shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing
Strategic Database Marketing 4e Free
He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject."
-Ken Magill, Publisher, The Magill Report "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize
"
-David Horwedel, eCRM Program Manager, Dell
