A Comprehensive Guide To The Art & Science of PPC Ad Optimization

Author: DataPop
Edition:
Binding: Paperback
ISBN: 1482396874
Publisher: CreateSpace Independent Publishing Platform
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A Comprehensive Guide To The Art & Science of PPC Ad Optimization

For many search practitioners, optimizing ad copy typically sinks to the bottom of the priority list, if it makes the list at all. Search and download computer ebooks A Comprehensive Guide To The Art & Science of PPC Ad Optimization for free.
"Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.File Size: 5301 KBPrint Length: 384 pagesPublisher: Atlantic Publishing Company (April 20, 2008) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B002GKC5QE". Download A Comprehensive Guide To The Art & Science of PPC Ad Optimization computer ebooks
Most often, this is because ad optimization is challenging to do well, not because it isn't believed to be critical. Ad copy, however, is the only part of your account that is visible to consumers. Therefore, it serves as the storefront of your account and you should focus your efforts on ensuring that your ads are current, relevant and click-worthy at all times. Recognizing the importance of ad optimization and the value it can drive for your business is the first step. However, there are still hurdles, such as the lack of sophisticated testing tools or the difficulty of scaling tests across your account.

A Comprehensive Guide To The Art & Science Of Ppc Ad Optimization

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A Comprehensive Guide To The Art & Science of PPC Ad Optimization Free

Most often, this is because ad optimization is challenging to do well, not because it isn't believed to be critical. Ad copy, however, is the only part of your account that is visible to consumers. Therefore, it serves as the storefront of your account and you should focus your efforts on ensuring that your ads are current, relevant and click-worthy at all times. Recognizing the importance of ad optimization and the value it can drive for your business is the first step