Author: Nick Burcher
Edition:
Binding: Paperback
ISBN: 074946562X
Publisher: Kogan Page
Features:
Edition:
Binding: Paperback
ISBN: 074946562X
Publisher: Kogan Page
Features:
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Search and download computer ebooks Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World for free.
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World. Download Paid, Owned, Earned computer ebooks
Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of "paid," "owned" and "earned" media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimization, seed
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. 'Paid, Owned, Earned' defines the constituents of each area of 'paid,' 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for
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The Book Depository with availability on over a million titles Paid, Owned, Earned Description: Brand New Book with Free Worldwide Delivery. The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's
Paid, Owned, Earned : Maximising Marketing Returns in a Socially Connected World, ISBN-13: 9780749465629, ISBN-10: 074946562X
Paid, Owned, Earned Free
Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences
It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimization, seed
