Author: J. Michael Gospe Jr.
Edition:
Binding: Paperback
ISBN: 1456439804
Publisher: CreateSpace Independent Publishing Platform
Features:
Edition:
Binding: Paperback
ISBN: 1456439804
Publisher: CreateSpace Independent Publishing Platform
Features:
The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere
Sales has their playbook. Search and download computer ebooks The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere for free.
. Download The Marketing High Ground computer ebooks
Now B2B marketers do too! This is the one guidebook each member of the marketing team should read and master.
The Marketing High Ground is about three things and how to do them well: building and evaluating personas, positioning statements, and messaging. Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides marketers to dramatically improve their go-to-market programs and drive revenue.
There are a lot of marketing books out there that talk a good story. This one actually shows marketers how to make a real difference. This action-oriented show-and-tell book focuses on how to build and execute more ef
The Marketing High Ground Free
Now B2B marketers do too! This is the one guidebook each member of the marketing team should read and master.
The Marketing High Ground is about three things and how to do them well: building and evaluating personas, positioning statements, and messaging. Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides marketers to dramatically improve their go-to-market programs and drive revenue.
There are a lot of marketing books out there that talk a good story
This action-oriented show-and-tell book focuses on how to build and execute more ef
