Sabtu, 19 Januari 2013

The Social Customer

The Social Customer
Author: Adam Metz
Edition: 1
Binding: Hardcover
ISBN: 0071759182
Publisher: McGraw-Hill
Features:



The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers


"The social customer is your NEW customer. Search and download computer ebooks The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers for free.
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And if you don't recognize it, they will be someone else's new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don't just buy this book: invest in the content. Actually, invest time to implement the content."
-JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently."
- RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I've seen the future of marketing and it delivers

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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value (Hardcover)


Effectively engage your customers with the latest relationship marketing techniques Managing the New Customer Relationship builds upon the foundations of customer relationship marketing (CRM) and provides practical methods and effective tools to help companies manage existing customer relationships, develop new ones organically, and grow their businesses. Companies have long recognized that current customers are their most profitable and that strategies are better focused on customer retention than acquisition. Relationship marketing, with all its complexity, requires new strategies, technolog

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Buy The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!

author adam metz format hardback language english publication year 01 10 2011 subject management business economics industry subject 2 sales marketing title the social customer how brands can use social crm to acquire monetize and retain fans friends and followers author metz adam publisher mcgraw hill publication date jul 15 2011 pages 304 binding hardcover edition 1 st dimensions 6 42 wx 9 29 hx 1 02 d isbn 0071759182 subject business economics marketing general description customers have ch



The Social Customer Free


And if you don't recognize it, they will be someone else's new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don't just buy this book: invest in the content. Actually, invest time to implement the content
"
- RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I've seen the future of marketing and it delivers

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