Free Internet Marketing

Author: Mary Lou Roberts
Edition: 3
Binding: Paperback
ISBN: 1133625908
Publisher: Cengage Learning
Features:

Information Technology concepts easy to grasp: Students must understand the basics of the underlying technology that supports Internet marketing. This text makes rather complex IT concepts understandable to the student who has only the required MIS basics.
Internet marketing is presented throughout as a global phenomenon: The Internet is a world without walls. Global material and examples are used throughout the text integrated by subject matter.
Internet Exercises give students an opportunity to explore the topics and discussions in the chapter in the real-life setting of the Internet.
Numerous screen captures from the Internet showcase real-world, and timely relative examples of concepts from the text.

Internet Marketing: Integrating Online and Offline Strategies

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