Author: Stephen Diorio
Edition: 1
Binding: Hardcover
ISBN: 0071376496
Publisher: McGraw-Hill
Features:
Edition: 1
Binding: Hardcover
ISBN: 0071376496
Publisher: McGraw-Hill
Features:
Beyond "e": 12 Ways Technology is Transforming Sales & Marketing
The dizzying barrage of new marketing technologies is leading to confusion, the rule of "hype," and bad marketing investments and decisions. Search and download computer ebooks Beyond "e": 12 Ways Technology is Transforming Sales & Marketing for free.
. Download Beyond "e" computer ebooks
Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology-including but not limited to the Web-to get more marketing power for less money. Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can: * Identify where technology can help them grow their busines
Beyond "e" Free
Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future
Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can: * Identify where technology can help them grow their busines
