Zag

Author: Marty Neumeier
Edition: 1
Binding: Paperback
ISBN: 0321426770
Publisher: New Riders
Features:

Zag: The Number One Strategy of High-Performance Brands

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Search and download computer ebooks Zag: The Number One Strategy of High-Performance Brands for free.
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ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your

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Zag Free

ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation
In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your