Author: Professor Jim Jansen
Edition:
Binding: Paperback
ISBN: 1107628369
Publisher: Cambridge University Press
Features:
Edition:
Binding: Paperback
ISBN: 1107628369
Publisher: Cambridge University Press
Features:
Understanding Sponsored Search: Core Elements of Keyword Advertising
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. Search and download computer ebooks Understanding Sponsored Search: Core Elements of Keyword Advertising for free.
author jim jansen format hardback language english publication year 25 07 2011 subject management business economics industry subject 2 sales marketing title understanding sponsored search core elements of keyword advertising author jansen jim publisher cambridge univ pr publication date oct 13 2011 pages 277 binding hardcover dimensions 6 00 wx 9 00 hx 0 75 d isbn 1107011973 subject computers database management general description this book addresses the underlying foundational elements both. Download Understanding Sponsored Search computer ebooks
As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses
Understanding Sponsored Search: Core Elements Of Keyword Advertising Jansen, Jim
author jim jansen format paperback language english publication year 25 07 2011 subject management business economics industry subject 2 sales marketing title understanding sponsored search core elements of keyword advertising author jansen jim publisher cambridge univ pr publication date oct 13 2011 pages 304 binding paperback dimensions 6 25 wx 9 50 hx 0 75 d isbn 1107628369 subject computers database management general brand new paperback all orders get full access to our online status trac
Understanding Sponsored Search: Core Elements of Keyword Advertising
Understanding Sponsored Search : Core Elements of Keyword Advertising, ISBN-13: 9781107011977, ISBN-10: 1107011973
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As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product
s such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses
